Personal Branding on Ulitzer
This is part five of a five part series of the importance of personal
branding in garnering positive word of mouth. In our hyper-connected society,
word of mouth has become “world of mouth” and recommendations truly craft
your online and offline persona and value. It makes all the difference
between positive or negative word of mouth about you, your service, or your
business.
We’ve been going through a process to extract, express and exude your
personal brand. We’ve been doing this all with the focus on engaging that
brand with others in a way that moves, touches and inspires others to action
and speak positively on your behalf. If you’ve missed any part, be sure to
go back over each respective part so that you’ll be sure to have a strong
personal brand foundation to engage others with. Personal Brand and Word of
Mouth, Part 1; Part 2... (more)
I’m often asked in workshops, “who needs to be my number one brand
advocate?” The guesses range from my current supervisor, a trusted mentor,
a current client or a leader in the industry. Some, even after going over
the ”18 Critical Connections You Need to Know” still ask, “is there one
that stands out as more important than anyone else?”
The answer is yes. Yet, it’s not one of the ones on the list nor is it any
of the really good guesses. Simply put – it’s you. The biggest sale
we make on any given day is the sale we make to ourselves – we either sell
ourselves on our streng... (more)
Personal Branding on Ulitzer
Time is a scarcity. We’re moving, receiving, listening, answering and
engaging at speeds faster than ever before. Have you ever watched a video
longer than one minute and become impatient? Proof positive that we must
accelerate to even participate!
The Value of One Minute
To realize
The value of one minute:
Ask a person
Who has missed the train, bus or plane.
In less than one minute, we make a lasting first impression. The AICI
(Association of Image Consultants International) publishes that it happens in
the first 7 to 15 seconds. We make judgments ... (more)
This week we celebrated the end of 2009 and welcomed in a new decade. From
private parties and entire city celebrations to safe home celebrations, we
all have our own way of saying “goodbye to 2009”. Somewhere in the
activities you were bound to hear the song “Auld Lang Syne”. It’s an
old Scottish poem meaning “times gone by”. So, should be forget
acquaintances from times gone by? Not if we hope to be successful in the
new decade.
Extracting your brand is important. Expressing it in a way that is
authentic to your personal strengths is vital. Yet, without cultivating and ... (more)
New Media on Ulitzer
Social media spirals us towards a plethora of updates and tweets ranging from
hating certain brands to blow by blow accounts of your daily hygiene. It
really is TMI (too much information)!
At last week’s #brandchat, I posed the question – can your brand be too
honest?
This hot topic brought about some great answers from the BRANDidos (term of
endearment used for people who chat on #brandchat)
Here are some of the insights:
DavidSandusky: Q1 Be you. Be relevant. What is private likely not relevant to
share. #brandchat CASUDI: A1: Honest as you want remembered ... (more)
Maria Elena Duron is chief buzz officer, coach and speaker with 
David Lucas
Cathy Lopez
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
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